"As we progress further into the digital age, the skill set requirements at our campuses will be different. Really different. The role of the faculty will change, moving from lecturing and teaching to mentoring and coaching. Enrollment management for campus-based students is vastly different from management of online enrollment, and requires different skill sets. Institutions will need to create new policies and governance structures to address online and digital learning. The rhythm of the internal operations at institutions will be vastly different in a digital world. Just think about non-profit institutions having to respond in minutes or seconds, rather than weeks, to student inquiries. In this new world, I think colleges will find it difficult — very difficult — to successfully apply past policies and operational procedures to the digital market. The people challenge will be both skill sets and the depth of available talent. This will drive institutions to look at partnerships to outsource services with companies who have the depth of core competencies required to sustain an acceptable service level for students and results for the colleges.
Doss: Well . . . In some ways, this future seems a bit grim, to say the least, for some incumbent institutions. Do you think we are going to wake up one day and see colleges go out of business?
Beyer: I am optimistic about the future of higher education."