"The newspaper's new project isn't trying to pick the best colleges. It’s more interested in how well they attract underprivileged students. ... 'Our project is much more of an analysis than it is any attempt at a comprehensive ranking,' says David Leonhardt, who heads The Upshot, the "Times" division that will produce the new ratings."
Other rankings "'are all attempts at some kind of comprehensive overview,' Mr. Leonhardt said in a follow-up interview on Thursday. What The Upshot plans to unveil, starting with the findings being released at the September conference, is a 'a more targeted look,' based on particular slices of data. 'We’re not trying to do a comprehensive, throw-everything-in look at colleges.'"