#scup49 plenary speaker Jeff Selingo's latest in The Chronicle of Higher Education: "Unlike homeowners, colleges looking for a better neighborhood can’t simply hang up a "For Sale" sign and move on. Such colleges need to work harder to provide amenities and out-of-the-classroom opportunities for their students. Some colleges are trying to take on the role of a chamber of commerce, revitalizing abandoned properties nearby and helping to cultivate start-ups. Such efforts, though, are often beyond the expertise of campus officials and carry large price tags without an obvious or quick return on the investment."
Hundreds of campuses lose potential students to those in more desirable locations. Since it's really hard to pick up a campus (think American University in Cairo) and move it, Selingo suggests growing the trend to stepping across campus edges and making the neghborhood/city a more attractive one.