Herzlinger says MOOCs are suited to classes with objective, measurable outcomes. They don’t work as well for teaching conceptual or action-based ideas.
“Didactic courses are very adaptable to the Web,” she says. “I teach accounting as well, and there’s always a right answer. Those courses are easy. Innovation is much more challenging because it has to be interactive and team-based.”
Society for College and University Planning (SCUP)'s insight:
A deeper, related story is: Academics Are Down on MOOCs. Business Schools Aren't.