SCUP Links
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Curated content on higher education presented by the Society for College and University Planning (SCUP).
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Students, Customers, or Clients? What Are They?

Students, Customers, or Clients? What Are They? | SCUP Links | Scoop.it

"The client-consultant model for me is the right way to think about student in higher education. "

Society for College and University Planning (SCUP)'s insight:

Customers or clients? Drawing upon his own recent experiences as a consultant (with clients) in the design of flipped classroom learning environments, Robert Talbert argues for clients.

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Not Just at The University of California | Change Over College Rebranding Causes Protests

Not Just at The University of California | Change Over College Rebranding Causes Protests | SCUP Links | Scoop.it
College students, who have often protested over cafeteria food, dorm life and tuition increases, have begun to object to collegiate marketing campaigns.
Society for College and University Planning (SCUP)'s insight:

University brands have to look fresh and new, not only to impress prospective donors but also so they can translate well on the multiple platforms their logos will live on — including mobile phones, Web sites and tablets, Mr. Simon said. “The old standard used to be for a designer, ‘Does it fax?’ ” Mr. Simon said. “Now it’s, ‘Does it work as a Twitter icon?’“

Elizabeth Scarborough, chief executive of SimpsonScarborough, an ad and marketing agency that works with colleges and universities, said, “A lot of schools are taking a much more corporate approach.” Referring to chief marketing officers, she said “a C.M.O. didn’t even exist on most campuses 10 years ago.”

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