Designing for Creativity | Metropolis Magazine | SCUP Links |

"Jonah Lehrer’s new book, Imagine: How Creativity Works, is not a design book, but it does have important implications for workplace designers. In his best-selling look at the science of creativity, the author talks to the likes of Milton Glaser and Harry West (the CEO of Continuum), studies the songwriting process of Bob Dylan, and visits Pixar Animation Studios and the 3M campus—all in search of what makes individuals and organizations capable of deep insights, eureka moments, and wild leaps of the imagination. Drawing on his extensive research for the book, Lehrer shared with us his ideas for the ultimate creative workplace."