New companies are partnering with universities to offer online courses, in an effort that could define the future of higher education — if anyone can figure out how to make money.
“'Monetization is not the most important objective for this business at this point,' said Scott Sandell, a Coursera financier who is a general partner at New Enterprise Associates. 'What is important is that Coursera is rapidly accumulating a body of high-quality content that could be very attractive to universities that want to license it for their own use. We invest with a very long mind-set, and the gestation period of the very best companies is at least 10 years.'
But with the first trickles of revenue now coming in, Coursera’s university partners expect to see some revenue sooner."